Head of Design at Brighty
Baar, Zug, Switzerland
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Jun 2025 - Present
Head of Design at eXpace
Dubai, UAE
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Feb 2025 - Jun 2025 · 5 mos
Conducted market research and designed the MVP mobile app under a $400k investment and tight timelines. Built and tested landing pages for multiple audience segments to validate hypotheses before launch.
Successfully launched the product in Dubai market, achieving positive cash flow on the second day after release. Concluded contract upon successful market entry
Head of Product Design at Wallarm
San Francisco, CA
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September 2024 - February 2025
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6 mos
Built and scaled the design team, introduced a structured design strategy, and optimized feedback loops—reducing time-to-market (TTM) by 30%.
Improved CSAT by 7%, NPS by 13%, and SUS to 68 through enhanced UX processes.
Head of Product Design at SocialLinks
New York, NY
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October 2023 - September 2024
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1 yr
Aligned design goals with business objectives, user needs, and technical constraints, making onboarding self-serve and reducing support load.
Established a scalable UX research framework with in-app surveys, customer interviews, and feedback loops, enabling data-driven product decisions. Led a cross-functional team in executing design strategy that improved both adoption and customer satisfaction.
Cut onboarding time from 3:30 to 1:15 (–64%) and reduced support tickets by 34%.
London, UK
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July 2022 - October 2023
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1 yr 4 mos
Streamlined the handoff process and introduced clear documentation practices, creating a transparent design-to-dev workflow.
Boosted revenue by 36% in six months through new ad formats and UX optimizations that reduced bounce rate and doubled CTR. Improved navigation and content discoverability using analytics, discovery, and HADI cycles.
Introduced design rituals, rotation, and cross-feedback sessions, fostering a strong design culture and improving delivery speed and quality.
Director of Product Design at Mish
Dubai, UAE
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February 2022 - September 2023
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1 yr 8 mos
Managed a department of 36 designers, including 4 art directors, handling strategic planning, resource allocation, and unit formation. Developed a risk management culture, enabling data-driven decision-making and strategic planning.
Under my leadership, a product design agency became the top-1 according to the Runet Rating in the Product Design category.
Lead Experience Designer at EPAM Systems
Los Angeles, CA
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February 2021 - February 2022
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1 yr 1 mo
Led UX for a FAANG product and an internal charity platform, impacting 15M+ users.
Mentored eight junior designers, increasing assessment pass rates by 46%.
Created personal development plans for six designers, advancing team skill levels. Designed and taught an educational course on advanced design techniques, benefiting over 60 students with upskilling.
Optimized task processing, handoff, and design review processes, reducing hypothesis validation time and decreasing delivery time from 2.5 months to 2 weeks.
Lead Product Designer at Sber Bank
Almaty, KZ
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September 2018 - February 2021
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2 yrs 6 mos
Led UX research, influencing banking product strategy and improving internal processes. Increased visitor conversion rates by 13% by integrating non-banking services. Improved personal banking card CTR by 8% through information architecture redesign.
Reduced loan application processing time from 2 minutes to 1.5 minutes. Designed an e-queue system, cutting bank operator workload by 36%.
Lead Product Designer at 3beep
Tustin, CA
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May 2017 - September 2018
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1 yr 5 mos
Redesigned the product based on research data, increasing monthly sales requests from 17 to 261.
Optimized request processing speed by 32 seconds through Usability Testing and KYC implementation.
Managed a 16-person design team, mentoring junior designers and overseeing multiple projects.
Senior UX/UI Designer at GMT
Almaty, KZ
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August 2014 - April 2017
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2 yrs 9 mos
UX/UI Designer at Asia Faraday
Almaty, KZ
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September 2012 - August 2014
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2 yrs
UX/UI Designer at Asia Gas Pipeline
Almaty, KZ
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July 2010 - September 2012
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2 yrs 3 mos